Social Networking and Social Media sites are now the most popular type of websites worldwide.
Facebook alone commands 750 million users, more than half of whom log on every day. Companies around the world have recognized the power of social media and have begun to leverage it. To compete in today’s marketplace, you need a partner you can rely on.
Facebook and Twitter
Getting the maximum number of potential customers to interact with your brand during their personal time creates a positive association with your company, ultimately leading to more sales and better customer communication.
Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.
Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.
The reason why Social media networking is a huge success is because of it’s friend-of-a-friend (FOAF) trust model similar to word of mouth (WOM). Study Reveals that, while 14% People Trust Ads, 76% of People trust consumer recommendations for purchase decisions. Since FOAF model enables users to interact with network users to whom they are not otherwise directly connected.
Users can establish different rules of engagement for different types of connections in their network; the closer the connection to a user in terms of degrees of separation, the more trusted that user is. This is the key difference between Social networking and traditional SEO or PPC strategies. Users maintain direct connections to their friends, but they also have some level of access to the direct connections their friends maintain to other people.
Public social networking services such as Facebook, MySpace, LinkedIn, and Friendster can be valuable sales, marketing and support tools if you know how to effectively apply them for your business.
